The brief, the idea, the result.
Challenge
Luminous needed a steady flow of visuals to promote its treatments and seasonal offers, online and in the salon. Each post and printed piece had to feel premium, stay recognisable, and make prices and offers easy to read at a glance.
Approach
We built a visual system around the salon’s colours: soft gradients, elegant type and clear price highlights. From it we designed a series of social media posts and stories, flyers and banners. Every piece follows the same layout rules, so the brand stays consistent whether it’s seen on a phone or at the salon entrance.
Outcome
A cohesive set of artworks that makes Luminous look professional and inviting across Instagram, Facebook and print. The salon now has a recognisable style that it can reuse for every new promotion.
